Rethink. Transform. Progress.
I help founders and business leaders turn ambiguous product ideas, painful workflows, and technical complexity into practical software, AI-enabled systems, and operating cadences that teams can actually use.
I help companies identify the right workflows, define the business case, and design an implementation plan that creates real value — not just more output. The work starts before the tooling, and when it's time to build, I bring in the right people to get it done.
For founders and leadership teams that need senior product and technical leadership without a full-time hire. Roadmap ownership, architecture decisions, engineering coordination, and delivery oversight — whether that means driving the plan or reinforcing a technical co-founder already in place.
For early-stage founders who need operating cadence, decision frameworks, and accountability systems that move context out of their head and into the business — so the company can move without the founder being in the middle of everything.
The real challenge
AI is making it easier than ever to produce more output. More documents. More summaries. More automations. More prototypes. More dashboards. More activity.
But more output is not the same as better execution.
A broken workflow with AI is still a broken workflow. A confused product strategy with AI is still a confused product strategy. A founder carrying too much operational context is still the constraint on the business, even if the team has better tools.
The real work is clarifying the problem, defining the outcome, designing the system, and then using AI where it creates actual leverage.
What I do
01 ── AI Transformation
For companies that want to use AI but need help identifying the right workflows, defining the business case, and turning that into a system that actually gets built.
Learn more →02 ── Product & Technology
For founders and leadership teams that need senior product and technical leadership without hiring a full-time executive. Roadmap ownership, architecture decisions, engineering coordination, and delivery oversight.
Learn more →03 ── Founder Leverage
For early-stage founders who need structure around product, operations, team execution, and investor readiness — so the founder is no longer the operating system for the company.
Learn more →Why this works
My background sits at the intersection of engineering leadership, product ownership, operations, and business process design. I have led engineering teams, managed technical budgets, owned custom platform development, and worked closely with business leaders to translate messy operational needs into clear technical execution.
I am most useful when the first question is not "What should we build?" but "What is actually challenging right now?" From there, I help clarify the workflow, define the outcome, design the system, and build toward measurable business value.
AI is an accelerant, but accelerants do not choose the destination.
This is also a deliberately small practice. You work directly with the person doing the thinking, and when execution needs specialized skills — development, data engineering, security — I bring in trusted specialists from my own network rather than leaving the company to source them. Direct access to judgment, with the ability to actually get things built.
Translates messy business problems into technical requirements and implementation plans
Led engineering teams of up to 30 people at $100M+ revenue companies
Brings in trusted specialists — development, data engineering, security — when execution needs skills beyond strategic leadership
Works across product, engineering, operations, and business process design
Focused on practical systems that teams can actually use — not AI demos
Brings judgment about what should not be automated
Can move between strategy, architecture, execution, and operating cadence
Ideal clients
The best-fit clients are founders, executives, early-stage companies, SMBs, and growth-stage teams that have real operational or product complexity but do not yet need — or are not ready for — a full-time CTO, Head of Product, COO, or AI implementation leader.
They have a technical team but lack product clarity. They have a product idea but lack execution structure. They are excited about AI but do not know where it should actually fit into the business. They have processes that work only because people are manually holding them together.
This also applies inside larger, more established companies — not just founder-led ones. If you are the person who got handed the AI or technical mandate inside a company you do not own, the approach is the same: understand the workflow, clarify the outcome, then bring in the right structure, without needing to become the in-house expert on everything overnight.
Phoenix RTP is based in Research Triangle Park, North Carolina. Companies around Raleigh, Durham, and Chapel Hill get in-person time; everywhere else works remotely.
"We know AI should help us somewhere — but where?"
"We have too many manual processes and don't know what to fix first."
"Our founder is carrying too many product, technical, and operational decisions."
"We have engineers, but not enough clarity around what should be built."
"We need someone who can translate between business needs and technical execution."
"We need to get from vision to roadmap to implementation."
"We need proof for customers, investors, or internal stakeholders."
"Leadership handed me the AI mandate, and I need someone who's actually done this before."
The first conversation is about understanding what is actually going on — what is consuming time or attention, and whether there is a practical path to create leverage.